Reflections of Fordism: Advertising films and the imagery of industrial modernization


03 Mar 2017, 15:20 – 17 Mar 2017, 17:00


Sigtuna, Schweden

Presentation by Sema Colpan at the Screen Advertising Workshop

Using the fictional narrative at the beginning of the advertising film “Er möcht’ so gern ins Paradies” (1957), Sema Colpan discusses the spectrum of fantasies and ideas spread in advertising films and their relationship to Fordism, the dominant economic and social system at the time.